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Black Friday Online Shopping Trends 2022

  • Writer: kristina clarke
    kristina clarke
  • Nov 22, 2022
  • 3 min read

With the evolution of technology, many prefer to do their shopping online. Online shopping is easier, quicker, safer, more convenient and sanitary. Instead of searching all over a store in person for a few items, consumers have the power to get what they want within a few taps on their phones.


Marist Poll reported that 76% of United States adults shop online (Marist College, 2018).

Black Friday shopping, however, is a potent time of the year for marketing and consumerism. Thousands of deals are advertised and millions leave their homes to venture on a journey of going store-to-store to purchase holiday gifts. In 2022, online shopping has dominated the industry and many would prefer to do their holiday shopping from the comfort of their own home.

Zippia reports that "there were 155 million shoppers in the United States on Black Friday in 2021" and "shoppers spent $8.9 billion online during Black Friday" (McMahon, 2022).

Black Friday falls on November 25, 2022. With all the deals and specials being highly anticipated, the evolution of the shopping-process has changed and the current online shopping trends frequently change as well. In this article, you will find some of the current online shopping trends that will impact the way you should for Black Friday.


1) Buy Now, Pay Later (BNPL)


Buy now, pay later is a third-party service where specific companies, like Affirm and Afterpay, allow you to buy products and pay the total price off over time. Usually, these companies will divide the total into quarterly increments and the customer will pay the first increment immediately and the rest of the payments will be due on a bi-weekly basis.


Companies that are a buy now, pay later organization include:

Some buy now, pay later services will go one step further and display current deals, offers, and sales on their dashboard to make the shopping experience easier for customers to navigate. For example, Afterpay lists all the brands that their services are available to use with and will highlight major sales each brand is having on their products.


Each buy now, pay later organization operates differently with their own terms and services, but it's great to know that there are payment plan options available to use across hundreds of different brands.


2) Buy Online, Pick-Up in Store (BOPIS)


A common checkout method online is the "Buy online, pick-up in store" option. According to the 2019 Adobe Holiday Shopping Report, the 2018 BOPIS sales doubled in 2019 (Adobe, 2019). Following the pandemic, this online delivery option is a favorable avenue for consumers who want an easy shopping experience admits the millions of shoppers that are expected to flood the stores.


3) Free Shipping


Free shipping is a well-known incentive and deal many companies use to increase the amount of online sales made. For Black Friday, the two main companies that have guaranteed free shipping are Walmart and Amazon.


  • Walmart offers free next-day or two-day shipping on orders over $35. Additionally, Walmart also has an In-store pickup option as well.

  • Amazon Prime offers free shipping for subscribers with the choice of same-day, one-day, and two-day delivery. Additionally, Prime members receive exclusive deals that enable them to save money on thousands of items on their website.

  • Best Buy offers free shipping on orders of $35 and up.


4) Limited-Time Sales and Promotions


Black Friday is known for its sales, discounted items, and special promotions like "buy one get one free" across stores. Each store will independently decide on which sales and promotions they want to run during the holidays but a few of the upcoming 2022 Black Friday sales and promotions include:

  • Target: Holiday Price Match Guarantee from October sixth to December 24th

  • Kohls Black Friday Deals on electronics, toys, clothing, and more. Shoppers have the opportunity to earn Kohl's Cash® for every $50 dollars spent through November 25th.

  • Sephora's Cyber Week available in stores and online until November 28, 2022. The holiday special includes 25% off various brands and products.

  • Barnes and Noble: Black Friday and Cyber Monday Deals that will be announced on November 24, 2022.

  • Macys: Black Friday Specials that ends on November 26, 2022. You can view their specials here.


References




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